Lead Generation
For Service Pros
Practical playbooks, cost benchmarks, and operational tactics for service professionals running lead-driven businesses. From HVAC and plumbing to legal and insurance.
Exclusive Tax Resolution Leads: IRS Enforcement in 2026
More IRS agents means more CP14s, CP504s, and levy notices. Every one is a person opening a letter they didn't expect. That's your pipeline. The question is how you reach them, and most firms are still buying leads like it's 2019.
Exclusive Personal Injury Leads: Why PI Firms Lose to Speed
Most PI firms think they lose cases to bigger competitors. The math says they lose to the four other firms that bought the same shared lead, and to their own intake team. Here's the real cost per signed case.
TCPA Compliance for Lead Buyers in 2026: The Documentation Checklist
The FCC's 1:1 consent rule and rising plaintiff-firm activity have made 2026 the year TCPA documentation stops being a nice-to-have. Here is what every lead buyer needs on file, in a checklist you can hand your compliance team today.
Exclusive vs Shared Leads in 2026: The Real Cost-Per-Signed-Job Math (Roofing, Med Spa, PI, Tax, Dental Implant)
Shared lead networks look cheap on the sticker. Once you factor in 3 to 7 firms racing for the same inquiry, the real cost-per-signed-job runs 3x to 5x higher than exclusive flow. The math, vertical by vertical.
The Anti-Aggregator Playbook for Plaintiff PI Firms: Why Shared Lead Networks Cost More Than Their Pricing Suggests
Why shared-lead networks deliver lower cost-per-lead but higher cost-per-signed-case for plaintiff PI firms, MIT speed-to-contact data, Hennessey response-time benchmarks, Clio secret-shopper findings, and the math that flips the comparison. By Ethan Brooks, PeakIntent.
Dental DSO Patient Acquisition Cost: What 2026 Actually Looks Like
Real DSO PAC benchmarks for 2026, Patient Prism data, Dentplicity channel-by-channel CAC, and why the math gets broken at 100, 500, and 1,000-location scale. By Ethan Brooks, PeakIntent.
How to Evaluate a Lead Generation Vendor: The 7-Point Checklist
Most contractors lose money on lead vendors because they evaluate on price first. The seven criteria that actually predict ROI, and the warning signs that signal a vendor will burn your budget.
Speed-to-Lead: The 5-Minute Window That Doubles Close Rates
If you only optimize one thing this quarter, make it speed-to-lead. Responding within 5 minutes versus 30 minutes can double your close rate, across every lead channel and vertical.
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