The PeakIntent Blog
Lead Generation
For Service Pros
Practical playbooks, cost benchmarks, and operational tactics for service professionals running lead-driven businesses. From HVAC and plumbing to legal and insurance.
June 1, 2026 • 6 min read
How to Evaluate a Lead Generation Vendor: The 7-Point Checklist
Most contractors lose money on lead vendors because they evaluate on price first. The seven criteria that actually predict ROI — and the warning signs that signal a vendor will burn your budget.
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June 1, 2026 • 4 min read
Speed-to-Lead: The 5-Minute Window That Doubles Close Rates
If you only optimize one thing this quarter, make it speed-to-lead. Responding within 5 minutes versus 30 minutes can double your close rate — across every lead channel and vertical.
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