Privacy Policy

1. Introduction

PeakIntent ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our lead generation services.

2. Information We Collect

We collect information that you provide directly to us, including:

• Contact information (name, email address, phone number)
• Business information (company name, service area, services offered)
• Account credentials
• Payment information
• Communications you send to us

We automatically collect certain information when you use our services:

• Device and browser information
• IP address and location data
• Usage data and analytics
• Session recordings (see section 3)
• Cookies and similar tracking technologies

3. Analytics and Session Recording

We use a self-hosted instance of Umami Analytics to understand how visitors interact with our site so we can improve the lead-generation experience. Data is stored on infrastructure we control and is not shared with third-party analytics processors. Umami does not set cookies for basic analytics by default.

What we collect through analytics:

• Pageviews, referrers, country/region (derived from IP, not stored long-term), device type, and browser
• Custom events that signal intent or progress (for example: starting our quote wizard, advancing between wizard steps, clicking calls-to-action, expanding FAQs, scrolling through blog posts, or submitting our contact form)
• A persistent random visitor identifier stored in your browser's localStorage (key pi_visitor_id) so we can connect repeat visits to the same session history

Session recording: We also capture session recordings using Umami's session-replay feature. Recordings capture page navigations, mouse movements, scrolling, and clicks so we can diagnose user-experience issues and understand drop-off points. Recordings are configured with moderate input masking — text typed into form fields, including names, email addresses, phone numbers, and business details, is masked before the recording is stored. Individual recordings are capped at five minutes and are sampled at our chosen rate.

Opting out: You can disable Umami analytics and session recording in your browser by setting the localStorage value umami.disabled to 1 on this domain, or by using a privacy extension that blocks the script source umami-analytics.basg.envzy.com. You may also clear the pi_visitor_id value at any time; a new one will be issued on your next visit.

We retain analytics events and session recordings only as long as they are useful for product and conversion analysis, and we do not sell or share this data with advertising networks.

4. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and requests
• Communicate with you about products, services, and events
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions
• Personalize and improve your experience

5. Information Sharing

We may share your information in the following situations:

• With Service Providers: We share information with third-party vendors who perform services on our behalf.
• With Lead Recipients: For consumers using our service to find professionals, your inquiry information is shared with relevant service providers.
• For Legal Purposes: We may disclose information to comply with legal obligations or protect our rights.
• Business Transfers: In connection with any merger, sale, or acquisition of our business.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period may vary depending on the context and our legal obligations.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access and receive a copy of your personal data
• Request correction of inaccurate data
• Request deletion of your personal data
• Object to or restrict processing of your data
• Data portability
• Withdraw consent at any time

To exercise these rights, please contact us using the information provided below.

9. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA). You have the right to request disclosure of the categories and specific pieces of personal information we have collected, request deletion of your data, and opt-out of the sale of your personal information. We do not sell personal information.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: