Exclusive Personal Injury Leads
for Plaintiff Firms

Typical 2026 ranges: shared personal injury leads $50 to $350, Google Ads PPC $150 to $800 per lead in competitive metros, exclusive lead providers $150 to $700. PI lead pricing varies more by case type and geography than any other vertical. Mass tort and trucking-accident inquiries can cost 2 to 4x baseline. Per InjuryLeadGen 2026 benchmarks: cost per signed case shared $6,667, exclusive $3,333.

PeakIntent runs exclusive flow for plaintiff PI firms. Other paths: directly negotiated exclusive contracts with PPC agencies, qualified-lead networks like InjuryLeadGen direct exclusive tier, and direct payer partnerships. Avoid generic legal directories (Avvo, FindLaw standard tier) for high-ticket PI work, conversion economics rarely justify the CPL.

Two structural reasons. First, when a consumer fills out a shared lead form, 3 to 5 plaintiff firms get the inquiry within seconds and race for the first call. Hennessey Digital 2024 found median PI firm response was 13 minutes, with 27 percent never responding. Whoever connects first usually signs the case. Second, the race compresses the conversation into "pricing and contingency" rather than fit and case strategy. We covered the structural dynamics in detail in our anti-aggregator playbook for plaintiff PI firms.

Lead-vendor selection has direct bar-compliance implications in many states. Florida Bar Rule 4-7.22 defines "qualifying providers" (lawyer referral services, matching services, directories, pooled-advertising services) and requires participating attorneys to verify the provider complies before sending fees. California RPC 7.2, Texas Disciplinary Rule 7.04, New York DR 2-103, and parallel rules in other states regulate similar relationships. Before signing any new vendor in Florida specifically, a 10-minute conversation with your bar-compliance counsel is worth the time. PeakIntent operates as a lead seller, not a referral service, which keeps the regulatory posture cleaner.

Shared PI leads typically sign at 3 to 5 percent of inquiries. Exclusive leads sign at 12 to 18 percent in well-run intake operations. The contingency-fee math is the same once the case is signed (typically 33 percent of recovery), so the entire economic difference comes from the signed-case rate. A firm doing 100 leads per month at 4 vs 14 percent close means 4 signed cases vs 14 at the same marketing spend.

Motor vehicle accident (MVA) cases run the highest volume and the lowest per-lead cost. Insurance Information Institute reports average auto bodily-injury claims at $24,211 (2022 data); with a 33 percent contingency, that is roughly $8K in fees per MVA case. Slip-and-fall and premises liability cases vary widely by severity. Mass tort and trucking inquiries can be worth multiples of MVA per signed case, justifying CPL up to $1,000 or more on exclusive flow. Most established PI firms balance MVA volume with selective higher-ticket case acquisition.